Services/Strategy
Marketing strategy that shows you where to focus.
Before you spend more on campaigns, it pays to know who you're selling to, how you stand apart and which channels are worth the money. That's what strategy is for.
Included
- Marketing audits
- Marketing strategy
- GTM planning
- Brand positioning and key messaging
- Customer and market understanding
- CRM setup and sales alignment
- Attribution and analytics
- Mentoring and building a team
Why it matters
Campaigns and content without a strategy behind them are just activity. A good strategy tells you what to stop, as well as what to start.
It makes four things clear: who your customer really is, how you're positioned against the competition, which channels deserve your budget, and what isn't working. Everything else gets easier once those are settled.
What I can help with
Strategy work, done properly.
Pick the piece you need, or let me pull it together into one plan.
Marketing audit
An independent review of your website, channels, systems and past performance, with a clear report on what's working, what isn't and what to fix first.
GTM planning
How a product, service or new market launch reaches the right buyers: audience, proposition, channels, pricing signals and sales handover.
Positioning and messaging
A clear story about who you serve and why you're different, turned into key messages your team and website can use every day.
CRM and sales alignment
Lead stages, handovers and reporting set up so marketing and sales stop working from different numbers.
Attribution and analytics
Tracking that shows which channels drive revenue and which are wasting spend, so budget moves to what works.
Mentoring and team building
Support for a junior marketer or a growing team, and help shaping the roles you'll need as you scale.
How an audit works
Every engagement starts with an audit.
It works as a standalone diagnostic, or as the first step into a longer strategy or fractional engagement.
Questionnaire
You tell me about current activity, past results, target customers, competitors and sticking points.
Review
I go through your channels, systems and assets against your business goals.
Report
A clear write-up of what's working, what isn't and what to fix first, in priority order.
Next steps
You can run with it yourself, or we agree the strategy or fractional support that comes next.
Related services
Where strategy leads next.
Start with an audit.
Find out what's working, what isn't and what to fix first.