I’m Ash.
A fractional CMO and marketing consultant with 15+ years of experience across a range of sectors, from B2B fintech and payments to consumer brands and family businesses. I've built marketing functions internationally earlier in my career, and now focus that experience on helping UAE businesses grow.
I started working this way because most businesses are stuck choosing between two bad options: a full-time marketing hire they're not ready for, or an agency retainer that delivers a strategy deck and disappears before execution. I offer a third option, senior marketing leadership on your terms that stays close enough to the work to actually ship it.
How I work.
I start with the business, not a framework. Before any campaign or channel gets touched, I want to understand where the revenue actually comes from, what's already working, and what's quietly wasting budget.
From there, I build a strategy that's specific to your business, and stay involved through execution, because a strategy that never leaves the deck isn't worth much.
What I bring to an engagement.
Full-funnel ownership, leading strategy or getting hands-on with execution, whichever the engagement needs.
CRM and RevOps depth, comfortable inside HubSpot, Salesforce, Pardot, and
Marketing Cloud.
A modern, AI-native approach to content and campaign production that keeps costs
down without sacrificing quality.
SEO/AEO literacy, building content that gets found in traditional search and in AI-generated answers.
What can you expect from me?
Commitment to your business goals.
Your goals become my goals for the length of an engagement. I take the time to understand your business, your sector, and what success actually looks like for you.
Results you can see.
Whatever you're trying to move, sales, leads, brand awareness, retention, it matters to me that you can point to real progress, not just activity.
Strategy that survives contact with reality.
I work to find the right balance for each business, between the strategic and the practical, between data and instinct, always with an eye on return.
Working as part of your team, not apart from it.
Your goals become my goals for the length of an engagement. I take the time to understand your business, your sector, and what success actually looks like for you.
Honesty, even when it's inconvenient.
If I don't think the work you're asking for will get you where you want to go, I'll say so, and suggest what I think will instead.
A modern, hands-on approach.
I bring the same rigor to a CRM migration or an attribution model as I do to a brand campaign, using AI-native workflows to move faster without cutting corners.