Services/Planning
Marketing plans your team can actually run.
Strategy tells you where to focus. Planning turns that into briefs, timelines and budgets, so good ideas don't stall and everyone works towards the same numbers.
Included
- Marketing campaigns
- Communications plans
- Business and product launches
- Content creation
- SEO and AEO
- Website planning and development
- Product marketing and positioning
Why it matters
Whether you're launching something new, entering a new market or getting more from the channels you have, a clear plan is what turns intent into results.
Every plan spells out who does what, which channels carry the message and how each activity ties back to the strategy. I build in the measures we'll track too, so you can see early what's working and move budget before it's wasted.
What I can help with
From roadmap to real briefs.
Plans built for your actual budget, team and timeline, not a theory deck.
Campaign and channel planning
How a product, service or launch goes to market, with timelines, budget and resourcing attached.
Content, SEO and AEO
Content mapped to what your buyers are really asking, built to be found in Google and in AI answers like ChatGPT, Perplexity and Google AI Overviews.
Website planning and build
Structure, messaging and calls to action planned first, then built with SEO and AEO in from the start rather than bolted on.
Launch planning
Business, product and market launches mapped step by step, from pre-launch to the first ninety days.
Product marketing
Positioning, messaging and sales materials that help each product land with the right buyer.
Communications plans
What you say, to whom and when, across PR, social, email and your website.
How it works
Four steps to a plan that sticks.
Start from strategy
We confirm the goals, audience and positioning the plan has to serve.
Map the plan
Channels, campaigns and content laid out over the quarter, with budget against each.
Brief it
Real briefs your team, agency or freelancers can pick up and run with.
Track and adjust
Agreed measures reviewed monthly, so budget follows what's working.
Related services
Before and after the plan.
Ready for a plan that gets used?
Tell me what you're working towards and I'll show you how we'd plan it.