Services/Events & trade shows
Events and trade shows, planned to deliver.
From an intimate masterclass to a stand at a major trade show, I plan the event, fill the room and make sure every conversation turns into a follow-up.
Included
- Masterclasses and workshops
- Launch evenings and founder meetups
- Event promotion across Dubai and the UAE
- Trade show selection
- Stand choice and location
- Pre-show, at-show and post-show marketing
- Lead capture and ROI reporting
Why it matters
Events and trade shows are some of the most expensive marketing you'll do. Most smaller companies go in without a plan, and come out without the leads.
I help businesses without in-house events expertise or a big budget get it right: the right event, the right people in the room, and a follow-up plan that turns conversations into pipeline you can measure.
What I can help with
Two ways to get in the room.
Events and experiences
From masterclasses and launch evenings to founder meetups, I plan the event and fill the room.
- Format, venue and run of show
- Ticketing and guest list
- Promotion through social, email and partners
- Reach through local community and expat groups
- Content captured on the day for afterwards
Trade show marketing
A plan for the whole show, so your stand pays its way.
- Choosing the right show for your buyers
- Stand choice and location in the hall
- Pre-show outreach and meetings booked
- At-show messaging, materials and lead capture
- Post-show follow-up and ROI reporting
How a trade show works
Before, during and after.
Most of the value of a show is decided before you arrive and after you leave.
Pick the show
The right audience, cost and location for your goals, and an honest view of whether it's worth it.
Plan the stand
Stand size and spot, the message, the materials and who's on the stand.
Fill the diary
Outreach, social and email before the show, so meetings are booked before the doors open.
Follow up
Every lead captured and followed up, with a report on what the show returned.
Experience
I know shows from the organiser's side too.
I started my career in visitor marketing at Reed Exhibitions, working on shows including Infosec, and won a Reed innovation award for that work. Since then I've used events to build brands and pipeline for fintech and payments companies across the UAE, Africa and the UK.
Good fit if you
- Have a show booked and no plan yet
- Want to host your own event in Dubai
- Don't have an events team in-house
- Need to prove the return to your board
Related services
More ways I can help.
Got an event or a show coming up?
Tell me what it is and when, and I'll tell you how I'd make it count.